Goodbye, Max Factor

Sad news for those of you who were fans of $4 eyeshadow.

Makeup brand, Max Factor will no longer be available in drugstores in the States, due to small sales in an oversaturated American beauty market.

Procter & Gamble Co. will focus more on its Cover Girl brand, while continuing to sell Max Factor abroad.

Catching Up: Jimmy Choo for Elton John, Spermicide Facials and Daniel Craig popsicles?

Jimmy Choo creates a charity line for the Elton John Foundation [Fashionista].

A new anti-aging substance made from human sperm [NY Mag].

Hungry for some Daniel Craig? Now you can lick his sculpted bod...without infuriating your boyfriend [JustJared].

Will Farrell's sunscreen line

Looking for that perfect Father's Day gift for your dad?

Lucky for you, Will Farrell has come out with his own sunscreen line called Will Farrell Sunscreen.

The Anchorman star's SPF 30 comes in "Sun Stroke," "Sexy Hot Tan," and "Forbidden Fruit," and features Farrell in some provocative poses on the bottle.

Each lotion costs $12, with all proceeds going to Cancer For College Willpowered Scholarship Fund, which grants college scholarships to cancer survivors and amputees.

"I've always dreamed of owning a lotion company. And I've always hated cancer," said Farrell.

You can purchase Will Farrell Sunscreen on the charity's website, eBay.com, or Amazon.com.

Freida Pinto signs with L'Oréal

It was bound to happen sooner or later!

Although there was buzz that Estée Lauder was going to snatch her, Slumdog Millionaire star, Freida Pinto, has been signed as one of the new faces of L'Oréal.

“I am very moved to be joining the great L'Oréal Paris family and all these personalities: a family I am now proud to be a part of,” said the 24-year-old Indian beauty in a statement.

Pinto will be joining numerous other stars who have modeled for the beauty brand, including Beyoncé, Penelope Cruz and Eva Longoria.

Marc Jacobs to launch a new fragrance

Good news for all you perfume/Marc Jacobs lovers!

The designer is coming out with a new fragrance this fall called "Lola."

Marc told WWD that while his other fragrance, Daisy, "is more sweet and innocent, Lola is more sensual - the name conjures up a flirtatious, warm spirit."

The perfume will be a mix of pink peppercorn, ruby red grapefruit, vanilla and musk. To make it even more interesting, the bottle's shape will be different, depending on which size you buy.

The perfume will be released in August in the U.S. and in September worldwide.

Audrey Tautou's Chanel No. 5 commercial

Jessica Biel signs on with Revlon

Actress Jessica Biel has been named the new ambassador of Revlon, Inc.

The 27-year-old will be joining Revlon's line-up of celebrities including Halle Berry, Jennifer Connelly and Jessica Alba.

"Jessica Biel is a beautiful woman and an accomplished actress," said Revlon President and Chief Executive Officer, Alan T. Ennis. "Her modern and youthful spirit play to the essence of the Revlon brand. We are very excited to make Jessica part of the Revlon family."

Along with starring in Revlon's ad campagins, Biel is also involved with company-sponsored activities and fundraising events for charity, including this year's EIF Revlon Run Walk which took place on Saturday.

Biel hosted the event alongside Connelly and Alba. Also joining her was boyfriend, Justin Timberlake.

Biel's international print and broadcast campaigns for Revlon will begin in the spring of 2010.

Anne Hathaway's latest Magnifique commercial

Below is Anne Hathaway's newest commercial for the Lancôme fragrance, "Magnifique." Much different from her previous commercial, but she still looks beautiful as always.

Also, does anyone recognize the song they used in the background?

It's Roisin Murphy's "Ramalama Bang Bang," which was used in a So You Think You Can Dance group routine during its second season.

Is Rihanna still a suitable CoverGirl?

Image via Mascara.Page

Even though she was allegedly abused by her boyfriend, Chris Brown, singer and CoverGirl spokesperson Rihanna still went back to him, and is even recording music with him.

Now, the 21-year-old is trying to get out of testifying against Brown in court.

All this less-than-admirable behaviour has gotten beauty company, Revlon, to secretly hire a huge polling company to find out if Rihanna is hurting its competitor, CoverGirl.

The online survey features a CoverGirl mascara commercial. It then questions participants if they know who the person in the commecial is (Rihanna), if they've heard about her in the news lately, and if they feel she is an "appropriate spokesperson" for the product.

Rihanna needs to smarten up and leave Chris Brown before she ruins her own career!

Freida Pinto: new fashion icon?

Slumdog Millionaire actress Freida Pinto seems to be establishing herself as a budding fashionista!

The 24-year-old recently walked down Dolce & Gabbana's runway during fashion week in Milan along with A-listers Scarlett Johansson and Eva Mendes.

Now, she's taking Paris by storm.

Wearing a white Chanel cocktail dress adorned by layered chains, the actress stole the spotlight from Kate Moss and Lily Allen, who were seated front row along with Pinto at Chanel's Fall 2009 RTW show.

The Slumdog beauty is already rumoured to be the new spokesperson for beauty brand, Estée Lauder, but I suspect partnerships with top designers will happen very soon.

Scarlett Johnasson for Dolce & Gabbana

Image via perezhilton.com

Actress Scarlett Johansson will be the face of the new Dolce & Gabanna line of cosmetics.

“Scarlett is sure of herself. She’s a beautiful girl, but she’s really easygoing. She is very Dolce & Gabbana,” the Italian designing duo said.

“We see makeup as another thing for women, like a dress. We worked on the makeup line like we work on a clothing collection — you can change makeup like you can change your clothes, depending on your mood,” Stefano Gabbana told WWD on Friday.

The collection will include lipsticks scented with rose.

“We wanted to create makeup with a scent," said Gabbana. "Domenico and I remember when we were children and opened our mother’s handbags — the scent of her lipstick trailed out. I observed that when women open makeup, they smell it first.

Johansson was recently photographed for a series of Marilyn Monroe-inspired print ads (see above) that will debut in magazines later this year.

The collection itself will launch this Spring, with prices ranging from $20 for nail polish to $59 for powder foundation.

Even the most beautiful people have insecurities...

P.S.: Her fiance seems like a jerk!

Gisele Bundchen for MaxFactor

Image via people.com

Brazilian supermodel, Gisele Bundchen, is the new spokes model for Max Factor's ColourGenius Face Collection. She looks lovely as usual!

Ellen's a CoverGirl!

Image via people.com

It's finally here!

Talk-show host, Ellen Degeneres' much anticipated CoverGirl ads have finally been revealed!

Ellen's face will be the focus of the new print and television ads of CoverGirl and Olay's newest product, Simply Ageless Foundation, an anti-aging makeup taht stays susended over fine lines and wrinkles, instead of settling in.

“I’m thrilled to be a CoverGirl,” said Ellen. “I’ve been practicing in my bathroom mirror for years…Now finally, you’ll all be able to see it.”

The ads will start in January 2009.

Suggested makeup looks for women in politics!

NY Magazine posted a fun article on their blog, "The Cut" today, suggesting looks for Sarah Palin, Michelle Obama and Cindy McCain. Click here to check it out!